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Inbound Marketing Manager

We are looking for an outstanding, data-driven inbound marketer to own the majority of the marketing funnel for a new Providence based technology startup in the real estate rental space. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.

Responsibilities:

  • Quickly establish and execute a solid results and experience driven go to market strategy. 
  • Build and manage a rich content that attracts a qualified audience to our owned properties (including blog posts, white papers, ebooks, reports, webinars, infographics, etc.).
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Create a lead nurturing processes through email, content, and social channels.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.

  • Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.

  • Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

  • Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.

Requirements:

  • BA/BS degree or equivalent work experience.
  • Some past experience in marketing preferred.
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
  • Bonus skills: HTML/CSS, Adobe Creative Suite.
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